About us

Helping your business reach its full potential

Helping you channel your full potential

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JUSTO L. SOTO
FOUNDER AND MANAGING DIRECTOR

I’ve spent the past 20 years in business development working with small and medium-size national companies to large multinationals such as Michelin. I’ve travelled the world developing business through distribution or direct to consumer.

Through all of these travels, I learned to appreciate different cultures and the reasons why customers commit, why they are loyal, what motivates them in making their decisions. What stood out every time, was whether there was an emotional connection with the customer or a feeling of appreciation.

My approach to business development lays in accepting the concept that sales and marketing begins and ends with understanding not only your product or service but truly understanding your potential customers.
I’ve been trained in a variety of sales and marketing programs. I’ve become a student of all of them and taken the best out of each to create a customer focus sales system that hits the target every time.
The success I’ve achieved inspired me to create the Shift Now Sales Operating System.
This system is designed to focus on the customer, Not the product.
I understand the business needs of business owners, I am one of you.
It’s why I decided to develop a system that simplify’s the process. A system that truly helps business owners in the real world and not just advise and theories.
As a Shift Activator, I am driven to help business owners understand their customers through and through, and have strategies and tactics that inject emotion into the process.
I’ve put all of my training and experience into developing the Shift Now Sales Operating System, and I am motivated to help your business achieve it’s goals.

DARYL MACK
FOUNDER AND PROFESSIONAL

EOS IMPLEMENTER®

I began my business career by spending 10 years learning about leadership, strategy, marketing and sales from some amazing leaders and managers at one of the largest and best-managed pharmaceutical companies in the world, now called Pfizer Inc.

I then circled back and built upon my B. Sc. in Pharmacy degree by completing a full-time mid-career M.B.A.

From there, I shifted gears by going out into the real business world, the ‘entrepreneurial’ world, by taking leadership and management positions or advising several entrepreneurial firms in a variety of industries.

I have also experienced, first-hand, the challenges of owning and operating two start-up ventures;  one made it through the ‘experience/survival stage’ and one grew to the point where we sold the company after about 5 years of operations.

This was where I really learned what makes a great leader and how to become a more effective manager.  And, how to run a better business.

I have found that the entrepreneurial business world is my world.  It is my sweet spot.  I get it.  I love it.

More recently, I discovered EOS, the Entrepreneurial Operating System® and, in working as part of a leadership team, I learned and mastered most of the EOS® tools and helped that company achieve some amazing results.

That experience inspired me to become a Professional EOS Implementer® to help more owners and their leadership teams get more of what they want from their companies.
Fast forward, I have helped create the Shift Now Shift Now Sales Operating System™ and, as a Shift Activator™, I am able to help even more companies by helping them solve strategy, marketing, and sales issues to truly unlock their competitive edge.

My promise is simple.  I will do everything that I can to effectively share the benefits of EOS® and the Shift Now Sales Operating System™ with you so that you will have a stronger and more effective team and that you will get everything that you want from your business.

Don’t Wait Any Longer. Start Forging Your Own Path Today!

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